Performance Marketer & Creative Strategist
Hasib Mahmud
I build the tracking that shows what's working, then direct the creative that acts on it: hooks, scripts, briefs.
Trusted By
Core Expertise
Creative Direction
Defining the hook, copy logic, and narrative framework. Directing production teams and leveraging AI to execute high-converting assets.
Performance Scaling
Managing multi-channel paid acquisition (Google, Meta, TikTok, X, Reddit) with strict optimization for CAC, LTV, and ROAS.
Data Architecture
Building server-side tracking pipelines, custom event mapping, and rigorous A/B testing infrastructure.
The Work
Platforms & Stack
Ad Networks
- Meta
- TikTok
Analytics / Tech
- GTM
- GA4
- PostHog
- Server-side Tracking
Creative
- Canva
- HeyGen
- Leonardo AI
- Nano Banana